A portfolio assembled by purchase, not a set of skins
People searching for a brand's sister sites are usually asking one of two questions: what else is run by the same people, or where else can I go that will feel familiar. For this group the honest answer is that those questions have different answers, because this is not a set of near-identical brands sitting on one template. It is a portfolio built by acquisition over more than two decades — a bingo business bought in 2007, later additions including Mr Green, and a shareholder-approved purchase of William Hill in 2022 reported at £1.95bn that brought more than 1,400 betting shops into a business that had been online-only. Brands assembled that way keep their own histories, their own licensing arrangements and often their own platforms. Common ownership is real and it matters, but it does not mean interchangeability.
What common ownership does and does not carry
Four distinctions worth holding on to, because they are the ones that produce expensive assumptions.
Accounts do not travel
Registration at one brand is not registration at another, and balances, verification status and loyalty standing should be assumed separate unless the operator states otherwise in writing.
Exclusions may not travel either
A self-exclusion applied at one brand does not automatically cover a sister brand. This is the single most consequential item on this page, and the national scheme is what covers the whole licensed market at once.
Promotional eligibility often does travel
Definitions of a new customer can reach across brands in the same group. That is the direction in which group membership is most likely to affect you, and it is stated in the terms rather than advertised.
Group membership is not permanent
Reporting from December 2025 describes the parent as considering a sale or breakup of parts of the business. Which brands share an owner is a fact with a date attached, like everything else on this site.
Questions we get asked
What brands are in the same group as 888 Casino?
Public reference sources consulted on 25 August 2026 list a casino, a poker room and a sportsbook under the 888 name, together with Mr Green and William Hill, all under a parent recorded as evoke plc and formerly named 888 Holdings Limited. The group is described as headquartered in Gibraltar and listed in London, with the UK, Italy, Spain, Romania and Denmark accounting for the large majority of its revenue. Portfolios change, so treat that as the position recorded on the date we looked.
Is 888 Ladies part of this group?
We could not confirm it, and we are not going to assert it because it sounds obvious. The 888 Ladies site returned an access-denied response to every request we made from our own network routes on 25 August 2026, so we never saw its pages and cannot report which company operates it or under which licence. What we can say is that the group acquired a bingo business in March 2007, in a transaction reported at up to $43.4m, and that bingo has been part of it since. If the current operator of that site matters to your decision, the answer is in its own footer and on the regulator's register, and both are more reliable than a guide site guessing from a shared name.
Why do people look for sister sites at all?
Usually because something went wrong and the instinct is to move somewhere similar. It is worth knowing that moving within a group can leave the things you were unhappy about unchanged, since terms drafting, complaints handling and verification policy can come from the same place. It is equally worth knowing that in a portfolio built by acquisition the brands can genuinely differ, because they were separate businesses with separate systems before they were bought. Neither assumption is safe; the footer and the register settle it.
If I self-exclude here, am I excluded from the others?
Do not assume so. An exclusion applied with one operator covers that operator, and a shared parent is not the same as a shared licensed entity or a shared system. If you want coverage that spans the licensed market rather than one business, GAMSTOP is the national scheme for online operators licensed in Great Britain, and it is designed for exactly this problem. If a specific pair of brands matters to you, get confirmation of what your exclusion covers in writing before relying on it.
